Princess Cruises has announced a new partnership with Archer Roose Wines, making the fast-growing canned wine brand the first of its kind to be offered across the cruise line’s global fleet.
Beginning this September, guests can enjoy Archer Roose varietals including Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc in multiple onboard and onshore settings, from poolside and casinos to Princess Cay and Alaska lodges.
The collaboration is highlighted by a promotional video starring Archer Roose co-owner and Chief Creative Officer Elizabeth Banks. The spot, titled “The Can for the Curious Cruiser,” is designed to showcase the brand’s appeal to modern travelers and is being broadcast on social media, Princess Cruises’ YouTube channel, and fleetwide in staterooms.
Partnership Details and Guest Experience
The deal marks the first time Archer Roose Wines are served at sea, reflecting both companies’ efforts to adapt to evolving guest preferences. For Princess Cruises, the addition expands its Love Line Premium Liquors collection, which features premium beverage options designed to enhance the onboard dining and entertainment experience.
“We’ve always been about meeting people where they are with high quality wine. Partnering with Princess Cruises extends that vision to travelers who are already on a journey of discovery,” said Marian-Leitner Waldman, CEO and Founder of Archer Roose Wines. “Whether you’re lounging on deck or exploring a private island, Archer Roose Wines let you raise a glass of world-class wine anytime, anywhere, without sacrificing quality or sustainability. It happens with just the pop of a top.”
Princess Cruises emphasized the shared values behind the collaboration, particularly innovation and sustainability. “Thoughtful touches and premium details make every Princess cruise truly unforgettable,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “In Archer Roose Wines, we found a partner that shares our commitment to innovation, sustainability and delighting guests. They bring the joy of premium wine to every part of the Princess experience.”
Archer Roose Wines Brand Growth
Founded with a mission to provide sustainable, accessible, and high-quality wine, Archer Roose has become one of the fastest-growing canned wine brands in the United States. The company’s portfolio spans Bubbly, Sauvignon Blanc, Rosé, Pinot Noir, Pinot Grigio, Malbec, and other varietals. Its products are vegan, gluten-free, and made without added sugar or unnecessary additives.
The brand has gained recognition in the beverage industry, including being named to Impact’s 2024 “Hot Prospect” Wine List and earning awards at the International Canned Wine Competition in California. Among its co-owners is actress and filmmaker Elizabeth Banks, who has been instrumental in shaping its creative campaigns.
The Princess Cruises partnership extends Archer Roose’s presence in the travel sector, following its expansion into restaurants, retail, and entertainment venues. The move signals the growing demand for premium canned wines as consumers look for convenience without compromising quality.
Princess Cruises, known as The Love Boat brand, operates some of the world’s largest cruise ships while emphasizing personalized service and premium experiences. The company carries millions of guests annually across destinations including the Caribbean, Alaska, the Mediterranean, Asia, and Antarctica. Its ships offer staterooms, dining, casinos, spas, entertainment, and exclusive MedallionClass technology that provides enhanced personalization.
In 2025, Princess Cruises will expand its fleet with the launch of the Star Princess, the sister ship to Sun Princess, which debuted the new Sphere Class platform and was recognized by Condé Nast Traveler as Mega Ship of the Year. These new ships are part of the cruise line’s strategy to blend large-scale capacity with yacht-class service.
By incorporating Archer Roose Wines into its offerings, Princess Cruises aims to align with consumer demand for premium and sustainable beverage choices. The addition of canned wines complements the line’s effort to diversify onboard experiences and provide flexibility for guests who want quality wine in convenient formats during their travels.
The collaboration underscores how cruise lines and beverage brands are increasingly working together to enhance passenger experiences. For Archer Roose, it represents a milestone in brand visibility and market reach. For Princess Cruises, it adds another element to its premium offerings designed to distinguish its ships in a competitive global cruise market.
