AIME 2024 entrance

Record-Breaking $330 Million Business at AIME 2024

The Asia Pacific Incentives and Meetings Event – AIME 2024 that took place 19-21 February in Melbourne, Australia has made a significant impact, generating over $330 million in business, a 65% increase from the previous year.

This remarkable growth showcases AIME as a pivotal platform for exhibitors and buyers in the business events industry across the Asia Pacific.

Hosting its largest event in a decade, AIME 2024 saw participation from 570 exhibitors, 595 hosted buyers, and facilitated 17,000 meetings over two days. The event attracted more than 4,000 attendees, including 70 media representatives globally, and facilitated over 89,500 connections, underlining its status as a key event for industry professionals.

Post-event analysis highlights exceptional satisfaction rates among participants, with over 90% of exhibitors and visitors expressing contentment with their AIME experience. This satisfaction places AIME among the top 10% of global trade shows, with almost half of the visitors attending for the first time and over 85% achieving their attendance objectives.

AIME 2024 was the third event delivered by Event Director Silke Calder and her team from Talk2 Media and Events, who manage the show on behalf of Melbourne Convention Bureau (MCB).

Calder said AIME 2024 cemented its position as the premier event for the international business events community in the region.

“The growth of AIME 2024 was just phenomenal, and we are thrilled that these post-show results confirm that success,” she said.

“AIME’s winning formula comes down to the unmatched lengths we go to vet our hosted buyers, together with the pre-qualified appointments exhibitors receive through our AI-powered meeting matching platform.

“AIME wouldn’t be the success it is without the great support of the global business events industry and, of course, our incredible sponsors who help us to deliver an outstanding event.

“So many of our exhibitors have reserved their space again for next year so they don’t miss out on the connection-building that AIME’s unique Australian flavour facilitates. We cannot wait to welcome everyone back for 2025.”

Natalie O_Brien, Matt Pearce, Julia Swanson, The Hon. Steve Dimopoulos MP, Silke Calder at AIME 2024
L-R Natalie O_Brien, Matt Pearce, Julia Swanson, The Hon. Steve Dimopoulos MP, Silke Calder

MCB CEO Julia Swanson said the results were a testament to the powerful platform AIME had become for the business events industry and for those who did business in the Asia Pacific region.

“AIME is committed to connecting top-tier buyers and exhibitors from across the globe and this year’s fantastic results solidifies AIME’s position as the go-to event in the APAC region,” she said.

“AIME and its host city Melbourne inspire connection and collaboration, driving commerce for both Australia and the wider Asia-Pacific. Kudos to event managers Talk2 Media and Events for delivering an exceptional 2024 event.”

Now in its 31st edition, in 2024, AIME’s popularity among global exhibitors continued to expand, with 63% growth on 2023 numbers. Exhibitors included Convention Bureaux, convention centres, hotels and resorts, unique venues, event technology companies, production and AV companies, Destination Management Companies (DMCs), airlines, cruise companies and suppliers from every Australian state as well as international destinations including Japan, New Zealand, Africa, Fiji, Hong Kong, Macau, Malaysia, Indonesia, Thailand, Korea, Singapore, USA, Canada, Germany, Italy, Malta, Norway, Spain, UK/Ireland, Vietnam, India, Maldives, Monaco, Sri Lanka  and more.

For the first time, at AIME 2024 there was a dedicated zone for the world’s boutique experience makers – The Boutique – that showcased more than 20 operators offering bespoke and highly customisable experiences. Another new zone for 2024, the DMC Network brought together Destination Management Companies from all over the world.

Both initiatives were embraced by attendees and provide just two examples of the annual improvements and creative innovations brought to life each year on the AIME show floor.

This year the annual AIME Welcome Event was held at Grazeland with the theme ‘Neon Carnival’, which more than 1,700 people attended, while AIME’s education Knowledge Program, with its theme ‘The 4 Ps of Glocalisation’ attracted a total attendance of more than 1,850 people.

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