The Hospitality Show

The Hospitality Show 2024 to be Held in San Antonio

The American Hotel & Lodging Association (AHLA) alongside Questex opens registration for The Hospitality Show 2024.

Set in the vibrant city of San Antonio, Texas, this pivotal event is scheduled from October 28-30 at the Henry B. González Convention Center.

Last year’s launch of The Show marked a significant milestone, attracting over 3,800 participants and filling every vendor slot available. The 2024 iteration aims to further this legacy, promising to be the go-to event for hospitality technology and operations worldwide.

Leading companies like Ecolab, Guest Worldwide, Oracle, Sabre, and Wyndam are the presidential sponsors for this year’s show. Their involvement underscores the event’s importance in the hospitality industry.

The Show serves as a vital link connecting hoteliers with innovative solutions for more efficient and profitable management. It’s designed for a broad spectrum of the hospitality industry, including hotel brands, owners, vendors, and technology providers.

In addition to networking, the event will cover key topics such as franchising, sustainability, risk management, artificial intelligence, and the latest in emerging technology. This year also sees a host of global hospitality associations co-locating events in San Antonio, enhancing the show’s international scope.

Other highlights of this year’s The Show will include:

  • The GM Summit at The Hospitality Show, where attendees can connect with fellow general managers, gain insights from industry leaders on issues facing general managers, and celebrate AHLA’s 2024 General Managers of the Year.
  • The TechOvation Award contest, which will recognize the most significant recent innovation in hospitality technology. Ten semifinalists will present their innovative products and one winner will be selected during this live award ceremony.
  • The Technology Acceleration Award, which will recognize companies that have taken specific steps to advance innovation in hospitality.


“We are thrilled to announce the opening of registration for our second annual event, building on the tremendous success of our inaugural gathering that brought together over 3,800 key stakeholders from across the hospitality sector,” said Questex Hospitality, Travel and Wellness President Alexi Khajavi.

“Join us as we bring together top owners, operators, management companies, and key brands, all eager to explore groundbreaking strategies for driving unparalleled profitability.”

“Last year’s The Show set the standard for bringing the world’s top minds in hospitality technology and operations together to network, make deals, and discuss solutions to the challenges hoteliers face,” said AHLA Interim President & CEO Kevin Carey.

“This year’s event in San Antonio will further establish The Show as the industry’s must-attend event of the year, and we invite you to join us.”

More information and registration are on The Hospitality Show website

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