The International Antalya Tourism Fair (ATF25) set new records in attendance and international participation during its seventh edition, held from 22 to 24 October 2025 at the Antalya ANFAŞ International Fair Center.
Organised under the main sponsorship of Türkiye İş Bankası and with Kilit Hospitality Group as the main partner, the event brought together a record number of brands, participants, and tourism professionals from around the world.
ATF25 hosted 335 main exhibitors and 667 sub-exhibitors, representing a total of 1,002 brands across 40,000 square metres of exhibition space. More than 2,000 international travel agency representatives attended alongside participants and professional visitors from 109 countries. The fair recorded 42,758 professional visits, surpassing last year’s total of 30,934 and marking a new milestone in the event’s history.
Record Attendance and Global Representation
ATF25 reinforced its position as one of the Mediterranean region’s most influential tourism gatherings by attracting delegates from across Europe, the Middle East, Asia, and Africa. Organisers reported more than 20,000 B2B meetings during the three-day event, resulting in new business connections and discussions on the future of global tourism.
In addition to its trade focus, the fair highlighted collaboration and innovation through a series of keynote sessions and panels. Discussions addressed digital transformation, sustainable hospitality, female leadership in tourism, and cross-border partnerships. With more than 100 speakers and 3,000 minutes of talks, the program provided a platform for sharing expertise and exploring industry challenges.
Among the keynote speakers were Prof. Dr. Emre Alkin, Economist and Rector of Istanbul Topkapı University; Prof. Dr. Sinan Canan, Biologist and Neuroscientist; and Tamer Karadağlı, General Director of Turkish State Theatres. Their sessions offered insights on economic shifts, behavioural science, and creativity in hospitality, drawing strong interest from attendees.
Focus on Sustainable Hospitality
This year’s theme, “Sustainable Hospitality,” placed environmental and social responsibility at the centre of the discussions. Exhibitors and panelists presented innovative projects and solutions aimed at shaping the future of responsible tourism. Organisers said the event’s growing scale demonstrates the industry’s readiness to address sustainability alongside business development.
ATF25’s broad participation and engagement also underlined Turkey’s increasing visibility as a key player in global tourism dialogues. The fair’s combination of strong domestic representation and rising international participation positioned it among the world’s most productive tourism meetings.
In a statement summarising the event, organisers described ATF25 as a turning point for collaboration within the sector. They emphasised that the fair not only surpassed previous records but also strengthened its role as a driver of innovation, networking, and sustainable growth in the tourism industry.
ATF25 concluded with commitments to expand its agenda for 2026, focusing on developing global partnerships and deepening discussions on digitalisation, workforce transformation, and destination resilience. The event’s continued growth reinforces Antalya’s role as a leading centre for tourism dialogue and business development in the wider Mediterranean region.
