Müberra Eresin has been re-elected as TÜROB President following the Turkish Hoteliers Association’s 25th General Assembly, held at the Çırağan Palace Kempinski in Istanbul.
As one of Turkey’s oldest and largest tourism organizations, the Turkish Hoteliers Association (TÜROB) continues to play a central role in shaping the future of hospitality in the country.
Leadership Continuity in Turkey’s Hospitality Sector
The general assembly drew high-profile attendance, including Minister of Culture and Tourism Mehmet Nuri Ersoy and Istanbul Chamber of Commerce President Şekib Avdagiç, alongside a large number of TÜROB members. During the session, members voted to confirm the new board, reinforcing a strategy of continuity and experience within the organization.
With Eresin continuing at the helm, the association signaled its confidence in her leadership amid a dynamic period for Turkish tourism, which is steadily rebounding after years of global disruption. The reappointment reflects both the trust of the hospitality community and a desire to maintain stability as the sector evolves.
New Board Members and Their Roles
In addition to Müberra Eresin’s re-election as President, the new TÜROB Executive Board includes a mix of experienced hoteliers and sector leaders. The board will oversee key strategic initiatives, including marketing Turkish destinations, improving training and workforce development, and collaborating with global tourism institutions.
| Name | Position |
|---|---|
| Müberra Eresin | President |
| Hediye Güral Gür | Vice President |
| Taner Yallagöz | Vice President |
| Temel Aygün | Vice President |
| Levent Erdoğan | Treasurer |
| Kasım Zoto | Coordinator |
| İsmail Taşdemir | General Secretary |
| Ayhan Hacibektaşoğlu | Board Member |
| Ayhan Hüzmeli | Board Member |
| Banu Dedeman | Board Member |
| Göksenin Kürkçü | Board Member |
| Murat Tomruk | Board Member |
| Mustafa Topaloğlu | Board Member |
| Nuri Kalyoncu | Board Member |
| Orkun Petekçi | Board Member |
| Ziya Cihan | Board Member |
Strategic Goals for TÜROB’s New Term
With its updated leadership team, TÜROB is expected to focus on enhancing Turkey’s position as a year-round global tourism destination. Key goals for the coming term may include:
- Expanding international marketing and partnerships
- Promoting regional hotel investments and sustainability practices
- Collaborating with local and national authorities for policy advocacy
- Improving tourism workforce training and retention
- Strengthening Turkey’s image in global travel markets
As the association heads into a new phase, it continues to represent hotel businesses of all sizes—from independent boutique hotels to large-scale operators—and serves as a key link between the private sector and government agencies.
Looking Ahead with Experience and Vision
Müberra Eresin’s continued leadership ensures that the organization will move forward with a deep understanding of both the challenges and opportunities facing Turkish tourism. Having steered TÜROB through previous milestones, she brings institutional memory and a network of relationships that will be critical in the years ahead.
Her presence also reflects the increasing visibility of women in leadership positions within the Turkish business world, particularly in sectors like tourism and hospitality where strategic agility is essential.
As one of the country’s most respected industry voices, TÜROB is set to remain a major force in shaping the narrative of Turkish tourism, balancing innovation with heritage and advocacy with collaboration. With its leadership now firmly in place, the association is positioned to tackle the next wave of growth and transformation.
