Turkish Airlines, Turkiye’s national flag carrier, has announced the launch of its new low-cost subsidiary, Ajet, which is slated to commence operations in March 2024.
This development was revealed in a recent statement released by the airline.
Originally known as AnadoluJet, a brand under Turkish Airlines, the airline will rebrand and operate as AJet Air Transportation Inc. from the end of March 2024. Established in 2008, AnadoluJet has been serving the air transportation needs of Anatolia, offering cost-effective travel options.
The Chairman of Turkish Airlines, Ahmet Bolat, expressed confidence in the new venture, stating, “We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.” This move aligns with the company’s strategic goals for the coming decade.
Ajet will be headquartered and operate from two major Turkish airports: Sabiha Gokcen Airport located on the Anatolian side of Istanbul, and Esenboga Airport in Ankara.
The carrier plans to adopt an economy class configuration across its fleet to simplify services.
This strategy aims to reflect a significant cost advantage in ticket pricing, thereby making air travel more accessible to a broader audience.