Hertz introduces the INEOS Grenadier 4×4 to its U.S. rental fleet, expanding its range of premium vehicles available to travelers. The new addition will be available at select airport locations nationwide starting this spring, offering what the company describes as the largest availability of Grenadiers for rent anywhere in the United States.
The rollout is part of Hertz’s broader strategy to enhance customer choice with high-quality, experience-driven vehicles. The Grenadier, developed by INEOS Automotive, combines British design with German engineering and will be offered to renters in the high-spec Fieldmaster trim.
The initiative marks a significant step for both companies as they tap into growing demand for premium and adventure-focused travel experiences. Hertz said the move reflects evolving traveler preferences for vehicles that add value to the journey itself, particularly for road trips and outdoor exploration.
“At Hertz, we’re focused on offering the newest and most exciting vehicles in the industry and giving customers access to modern, high quality rental options,” said Adnan Manzur, Senior Vice President, North America Customer Operations at Hertz. “With the addition of the INEOS Grenadier, we’re continuing to broaden customer choice and reflect travelers’ evolving preferences for unique, premium driving experiences that make the journey just as memorable as the destination.”
The INEOS Grenadier will be available with features designed to balance comfort and capability. The Fieldmaster trim includes leather upholstery, heated seats, safari-style windows, a premium sound system and 18-inch alloy wheels, positioning it as both a luxury and off-road-ready option for travelers.
INEOS Automotive, which entered the Americas market in 2023, continues to expand its footprint across North America. The partnership with Hertz provides wider exposure for the brand while giving customers direct access to its flagship vehicle.
“This partnership represents an exciting step forward for our continued expansion in North America,” said Gregor Hembrough, EVP, INEOS Automotive Americas. “Introducing the Grenadier to Hertz customers gives more drivers the opportunity to experience our vehicle’s capability and engineering firsthand. It also highlights the strong demand we’re seeing as our brand continues to grow its presence across the North America.”
The addition of the Grenadier aligns with a broader trend in travel toward experiential mobility, where the vehicle itself becomes part of the holiday experience. By offering a rugged, high-end 4×4 at major airport hubs, Hertz is positioning itself to capture demand from travelers seeking both convenience and adventure.
Reservations for the INEOS Grenadier can be made through Hertz’s booking channels, with availability expected to expand as the rollout continues across key U.S. airport locations.
