TOCA Football, a leader in soccer entertainment and training innovation, has secured $35 million in new funding to accelerate its growth. The investment includes $15 million in equity financing and $20 million in debt from J.P. Morgan Commercial Banking. This substantial funding round will power the international expansion of TOCA Social and enhance the company’s proprietary soccer training technology.
Strategic Growth Backed by J.P. Morgan and MLS
The new capital injection highlights the strong confidence in TOCA Football’s scalable model and the vast market potential within the global soccer ecosystem. As the fastest-growing soccer training and entertainment company in North America, TOCA is reshaping how fans and players interact with the game.
In a parallel move, TOCA has extended its official partnership with Major League Soccer (MLS) through 2036, ensuring long-term collaboration with one of the world’s fastest-growing professional leagues. According to Yoshi Maruyama, CEO of TOCA, this partnership and the financial backing from a premier global institution validate TOCA’s mission to revolutionize soccer access and engagement.
TOCA Social: Expanding Globally
One of the key areas of growth is TOCA Social, an immersive, tech-driven soccer entertainment venue that combines interactive play with food, drinks, and socializing. After successful launches in London and Birmingham, TOCA is preparing to open its second London location and its first U.S.-based venue in 2025.
The upcoming U.S. location will be at Grandscape near Dallas, Texas, developed in partnership with MLS. This venue is part of a broader expansion strategy that includes multiple openings across the United States and in international markets starting in 2026.
Fueling the Future of Soccer
TOCA Football is positioned at the intersection of sport, technology, and entertainment. The company offers a dual business model:
- TOCA Training: Proprietary smart technology that delivers data-driven soccer development for youth and professional players alike.
- TOCA Social: A next-generation entertainment concept designed to engage casual fans and soccer lovers in a fun, interactive environment.
As soccer continues to surge in popularity in North America—fueled by the upcoming 2026 FIFA World Cup, rising MLS viewership, and increased youth participation—TOCA aims to redefine how people experience the sport.
Partnership with Major League Soccer
The long-term extension of TOCA’s partnership with MLS reinforces both organizations’ commitment to growing the game. Chris Schlosser, MLS SVP of Emerging Ventures, emphasized that innovation and accessibility are core to their collaboration. The partnership ensures continued integration of TOCA’s technology and venues into MLS programs and community engagement initiatives.
Together, TOCA and MLS aim to create a soccer infrastructure that offers more opportunities for people to play, train, and enjoy the game—whether they’re aspiring professionals or casual fans.
| TOCA Expansion Highlights | Details |
|---|---|
| Total New Funding | $35 million ($15M equity + $20M debt) |
| Key Investor | J.P. Morgan Commercial Banking |
| MLS Partnership | Extended through 2036 |
| Next Venue Opening | TOCA Social, Grandscape (Dallas, Texas) in 2025 |
| Future Expansion | Planned across U.S. and international markets in 2026+ |
With soccer reaching new heights in North America, TOCA’s unique blend of innovation, entertainment, and training is resonating with a broad audience. From elite players to first-time fans, the company’s mission is to make soccer more accessible, social, and engaging for everyone.
