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11 Million Brits Plan Domestic Holidays This Easter, Easter 2024 Activities

This Easter weekend, an impressive 11 million Britons have set their sights on domestic holiday trips across the UK, aiming to inject a substantial £3.2 billion into the local economy.

The latest survey from VisitEngland, the Easter Trip Tracker, showcases this considerable surge in travel plans within the country.

Compared to last year’s figures, the increase is noteworthy, with only 6.5 million Brits having firm plans for an overnight holiday trip during the same period.

This year, an additional 10.5 million people are still contemplating the idea, with cost-of-living concerns and unpredictable weather patterns being the primary hesitations.

VisitEngland’s Chief, Patricia Yates, emphasized the importance of the Easter weekend for tourism operators, viewing it as a vital period for regaining financial stability post-winter. She notes the ongoing economic challenges but encourages British residents to explore local destinations, offering much-needed support to the tourism sector.

Yates also highlighted the changing trends in holidaymaking, with an inclination towards shorter stays and budget-friendly options. Despite these adjustments, the enthusiasm for exploring the UK’s offerings this spring remains high among the populace.

The majority of those firm in their travel plans are looking forward to short breaks, ranging from one to three nights. This preference underscores the desire for quick, refreshing getaways that don’t stray too far from home.

Easter in England 2024 Attractions


As the scent of chocolate fills the air and the long weekend beckons, Easter is unmistakably on the horizon. With culinary delights and family fun at its core, VisitEngland unveils a myriad of Easter attractions ranging from inventive egg hunts to gourmet food festivals and unconventional outings perfect for every family member.

Egg Hunts and Chocolate Delights

Celebrating Cadbury’s 200th Anniversary in Birmingham, West Midlands
All through 2024, Cadbury marks its bicentenary since John Cadbury opened his first store. Cadbury World is hosting special events, including a chocolate rendition of the original store and the new Cadbury Chocolate Quest ride this spring.

RHS Gardens Nationwide Egg Hunts
From March 23 to April 14, 2024, join in the Easter egg hunts at the Royal Horticultural Society Gardens. Find giant eggs for a special treat from NOMO, alongside numerous Easter activities.

The Lindt Gold Bunny Hunt at Hampton Court Palace, Surrey
This Easter, discover hidden Lindt gold bunny statues in Hampton Court’s gardens from March 23 to April 14, 2024, and earn a chocolate bunny reward.

Canoe Egg Hunting in the New Forest, Hampshire
Starting March 23, enjoy a unique Easter egg hunt by canoe along the Beaulieu River, with chocolate treasures hidden along the banks.

National Trust Easter Trails Nationwide
From March 29 to April 1, 2024, over 195 National Trust locations offer diverse Easter trails ending in chocolate rewards.

New App Trail at Drusillas, Sussex
From March 29 to April 14, Drusillas launches a new app-based Easter Egg Trail among its animal attractions and interactive zoo experiences.

Unconventional Easter Outings

Easter Crazy Golf in the Yorkshire Dales
From March 23 to April 7, tackle a movie-themed crazy golf course in the beautiful Yorkshire Dales.

Royal Armouries Jousting in Leeds, West Yorkshire
Experience live-action jousting and medieval festivities at the Royal Armouries from March 29 to April 1.

Escape Room Adventure at Oliver Cromwell’s House, Cambridgeshire
This Easter, challenge yourself in the Tomb of the Templars escape room at Oliver Cromwell’s House.

Easter at The Wave, Bristol
New Easter activities at The Wave include an Easter Trail, Cold Water Dip, and Little Rippers Surf Lessons for the kids.

Warwick Castle Easter Extravaganza
Warwick Castle offers an array of Easter activities, including The Falconer’s Quest and the return of The Legend of the Trebuchet.

3D Experience at Chiltern Open Air Museum, Buckinghamshire
This Easter, explore a 3D exhibition and enjoy Easter-themed activities from March 29 to April 1.

Easter at Kentwell, Suffolk
Enjoy a journey through time with Tudor and Victorian experiences, alongside traditional Easter festivities, from March 29 to April 1.

Dinosaur Adventures at Cockfield’s Farm, Manchester
From March 29 to April 1, join a dinosaur-themed Easter event with treasure hunts and more at Cockfield’s Farm Park.

Easter Festival at the British Ironwork Centre, Shropshire
On March 29 & 30, explore over 100 large-scale metal sculptures and enjoy homemade crafts and goods at the Easter Festival.

Dragon-Themed Fun at Bamburgh Castle, Northumberland
Bamburgh Castle hosts an array of Easter activities, including dragon trails and craft making, from April 9-24.

Marvel at My World Exhibition, Birmingham
Until April 13, 2024, explore a unique exhibition blending Hindu deities with superhero iconography at the Library of Birmingham.

Gourmet Easter Celebrations

York Chocolate Festival
From March 27-31, indulge in chocolate galore at York’s Chocolate Festival, celebrating the city’s confectionery heritage.

Broadstairs Easter Food Festival, Kent
The coastal charm of Kent enhances this food festival from March 29-31, showcasing local artisanal producers.

Eden Project’s Easter Springfest, Cornwall
From March 29 to April 14, partake in food-themed games, a chocolate trail, and eco-friendly stalls at the Eden Project.

The Mad Hatter’s Tea Party Train Ride, Manchester
Embark on a whimsical train journey with the Mad Hatter from March 29 to April 6, featuring characters from Alice in Wonderland.

Taste Cheshire Food & Drink Festival, Chester Racecourse
From March 30 to April 1, enjoy culinary delights, workshops, and celebrity chefs at this family and dog-friendly festival.

Prepare for an Easter brimming with adventure, indulgence, and family fun. From historic sites and chocolate quests to quirky outings and culinary feasts, there’s something to enchant everyone this spring.

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