alltours is expanding its presence in Türkiye with the launch of its own incoming agency set to begin operations on November 1, 2025. The move is part of the company’s broader strategy to strengthen its foothold in one of its most important tourism markets and to significantly increase the number of guests visiting the country through its services.
The new agency will be co-owned and managed by Can Tolga Eroğlu, an experienced tourism professional and owner of the destination management company Libero Tours. With over three decades of collaboration between Libero Tours and alltours in the Turkish Aegean, this new partnership aims to leverage Eroğlu’s deep knowledge of the market and extensive local network to elevate the customer experience and operational efficiency in Türkiye.
Growth Targets and Strategic Focus
For the 2025/26 financial year, alltours has set an ambitious goal of attracting 750,000 guests to Türkiye. The long-term vision is even more significant, aiming to welcome up to 1 million visitors annually. To achieve this, alltours will expand its hotel and flight offerings in both the Turkish Riviera and the Turkish Aegean.
This growth strategy includes a wider range of exclusive accommodations such as the company’s proprietary allsun Hotels and alltoura Club Hotels. For summer 2025, the newly opened alltoura Club Hotel La Benata in Side stands out as a notable addition to the portfolio.
Round Trips and Diversification
In addition to classic sun-and-sea holidays, alltours is expanding its round trip programs to include cultural destinations like Istanbul and Cappadocia. These routes aim to offer travelers a deeper look into Türkiye’s rich history, architecture, and natural beauty while balancing leisure and cultural experiences.
Leadership and Local Expertise
Can Tolga Eroğlu, a second-generation tourism expert who grew up in the industry, is expected to play a pivotal role in the incoming agency’s success. His leadership will guide the Antalya-based Destination Management Company (DMC) in delivering high-quality services for alltours customers.
Willi Verhuven, owner of the alltours group of companies, emphasized the importance of this collaboration. He stated that Eroğlu brings energy, innovation, and invaluable experience to the new venture, reinforcing alltours’ commitment to excellence in Türkiye.
Why Türkiye Remains a Key Market
Türkiye continues to hold strong appeal for German travelers, thanks to a combination of excellent value for money, five-star beachfront resorts, and high-quality infrastructure. alltours recognizes this potential and is responding with increased capacity and exclusive hotel offerings to meet growing demand.
The holiday hotspots of Antalya and Side on the Turkish Riviera remain the top picks among alltours clients. However, destinations in the Turkish Aegean—such as İzmir, Bodrum, and Dalaman—are also showing a steady uptick in bookings. The company has increased its flight capacity to these regions and added departures from new airports to further enhance accessibility.
Flight Operations and Hotel Expansion
Currently, alltours operates around 1,300 flights per week to Türkiye. This expansive flight network is supported by a diversified accommodation portfolio that now includes a mix of resorts, boutique hotels, and exclusive club-style properties.
Among the highlights are the alltoura Club Hotels, which are known for their family-friendly amenities, extensive leisure offerings, and all-inclusive packages tailored to European travelers. These products play a key role in alltours’ strategy to offer consistent quality while expanding its brand presence across the Turkish coast.
With a solid foundation in place and new leadership steering its incoming agency, alltours is poised to make Türkiye an even stronger pillar of its global travel operations.
