What makes Torino Europe’s smartest travel destination isn’t just its baroque palaces or chocolate heritage—it’s how the city is blending innovation, inclusion, and sustainability to reshape what a city break can be in 2025.
As the newly named European Capital of Smart Tourism, this northern Italian gem is quietly leading a revolution in how cities welcome visitors.
Inclusive Travel, Designed from the Ground Up
While many cities are still playing catch-up with accessible tourism, Torino has placed it at the heart of its strategy. At the core of this effort is Turismabile, a pioneering platform that gives travelers with disabilities detailed, verified accessibility information—from museum entrances to restaurant facilities. The platform recently relaunched with a sleek, user-friendly interface, developed in part with influencers and consultants with disabilities. The result is a travel planning tool that goes beyond compliance—it offers real confidence and freedom of movement.
Rather than treating accessibility as an afterthought, Torino has built it into the visitor experience. Wheelchair users, visually impaired travelers, and others with mobility needs can navigate the city with ease, making it one of Europe’s most forward-thinking urban destinations for inclusive travel.
Travel Like a Local: Neighbourhood Life at Its Heart
Torino’s approach to smart tourism isn’t just about infrastructure—it’s about community. The city’s Neighbourhood Houses initiative invites visitors into the everyday rhythms of local life. These community centers host events ranging from language exchanges to art exhibitions, all open to travelers eager to connect more deeply with the city.
It’s a bold shift from the tourist-trail mindset. Instead of hopping from landmark to landmark, visitors are encouraged to slow down, participate, and form connections. Whether it’s sharing a meal in a community-run space or chatting with locals at a neighborhood festival, the experience feels more lived-in and authentic.
Green Thinking on an Urban Scale
As climate consciousness becomes a travel priority, Torino is taking action on multiple fronts. The city has invested in climate-resilient infrastructure, including green roofs, permeable pavements to manage flood risk, and natural ventilation systems that reduce the need for artificial cooling. These features aren’t just environmentally sound—they also make the city more pleasant to explore.
Even better, sustainable transport is built into the tourist experience. Iconic viewpoints like Superga Hill and Monte dei Cappuccini are accessible via public transit, proving that eco-friendly travel doesn’t mean sacrificing breathtaking views. Whether you’re catching a tram or walking tree-lined boulevards, the city makes it easy to tread lightly.
Part of a Bigger Movement
Torino’s smart tourism evolution is part of a broader European Commission initiative that recognizes cities excelling in sustainability, accessibility, digital innovation, and cultural heritage. As the 2025 titleholder, Torino joins an elite group of destinations shaping the future of travel in Europe and beyond.
With applications for the 2026 European Capital and Green Pioneer of Smart Tourism now open until 30 May 2025, other cities are being encouraged to follow Torino’s lead. The competition isn’t just about accolades—it’s a chance to share best practices and accelerate change in how cities host the world.
For curious travelers, Torino’s win is a green light to explore a city where tradition meets transformation. From its inclusive ethos to its green streets and community-driven experiences, Torino isn’t just smart—it’s ready for the future, and it’s inviting the world along for the ride.
