Pinterest has released its 2025 Summer Trend Report, and it offers a clear signal to travelers around the world: this summer is all about slowing down, unplugging, and reconnecting—with nature, books, and yourself. The platform’s latest data reflects the growing desire for digital detoxes, rustic retreats, and meaningful escapes, particularly among Gen Z users looking to step away from screens and immerse themselves in real-world experiences.
The travel insights are part of a broader lifestyle trend Pinterest is tracking this summer, which also includes home décor, food, fashion, and wellness preferences. But when it comes to where—and how—people want to spend their summer days, the message is simple: less scrolling, more strolling. Nature travel, literary escapes, and peaceful, mountain-draped adventures are on the rise, and Pinterest is offering the blueprint for a season of intentional exploration.
Nature Travel and the Rise of the Digital Detox
The concept of “nature bathing,” a term borrowed from Japanese shinrin-yoku, is gaining ground across Pinterest. Searches for nature retreats are up 72%, with specific interest in places like the Swiss countryside (+177%) and Irish forests (+33%). Gen Z is leading the charge, turning toward beautiful view nature (+207%) and forest with water (+174%) to create moments of mindful disconnection.
This digital detox movement is also fueling a surge in interest in nature parks (+16%) and relaxing in nature experiences (+32%). Travelers are not just looking for pretty Instagrammable spots—they want places that help them reset mentally, spiritually, and emotionally.
Literary Escapes: Books and Backdrops
Book lovers are embracing the trend too. Searches for book retreats have jumped by 103%, with subcategories like book club retreat ideas (+265%) and holiday book (+148%) reflecting a broader desire to combine leisure reading with scenic escapes. The concept of the “roadtrip book” is also climbing in popularity (+64%), pairing literature with adventure in a way that’s deeply personal and highly Instagrammable.
Whether it’s a cozy inn nestled in the mountains or a quiet countryside cottage, the fusion of slow travel and literary inspiration is creating a new niche of traveler: one who’s as excited about the chapter they’re reading as they are about the view outside their window.
Peak Travel: Mountains and Scenic Hikes
The Pinterest-predicted trend “Peak Travel” is back this summer, as interest in mountain outfit summer casual looks (+42%) and Appalachian mountains aesthetic (+332%) soars. People are planning their wardrobes and trips around elevated destinations, whether it’s a weekend in the Rockies or an ambitious hike up Mount Kilimanjaro (+221%).
Supporting the aesthetic are rising searches for hiking outfit men summer (+69%), aesthetic hiking pictures (+225%), and outfits for mountain trip summer (+39%). These visual trends reinforce that the experience is just as important as how it’s shared—or not shared, for those truly embracing the no-phone philosophy.
Travel Meets Lifestyle: Cooking, Crafting, and Garden Parties
Beyond destinations, Pinterest users are shaping travel experiences with complementary lifestyle trends. For instance, the rise of the Martha Stewart aesthetic (+2,889%) is bringing garden-to-table cooking and flower gardens into travel settings, from countryside rentals with vegetable plots to farm stays where guests can harvest their own ingredients.
Summer 2025 also marks a return to urban farming (+374%) and sustainable cooking (+91%)—elements that turn a basic getaway into a holistic wellness retreat. Many travelers are combining their trips with summer detox routines, with Pinterest reporting a 566% increase in searches for summer detox drinks, including superfood smoothies, herbal infusions, and flavored water drinks.
Trending Destinations and Travel-Inspired Aesthetics
Although the Pinterest report doesn’t list specific countries or cities, the data strongly hints at what kinds of places are in vogue this summer:
- Swiss Countryside: Rolling hills, mountain lakes, and serene trails.
- Irish Forests: Misty woodlands and quiet green trails for contemplation.
- Appalachian Mountains: East Coast hiking with rich cultural and natural history.
- Mountain lodges and rustic cabins: Designed to echo the rise of earthy homes (+1,277%) and rustic modern bathroom ideas (+344%).
These destinations align perfectly with what travelers are searching for visually and emotionally—places that offer healing, inspiration, and a deeper connection to nature.
Less Feed, More Field
Whether you’re planning a digital detox in the Appalachian Mountains, attending a book club retreat in the Swiss countryside, or simply finding joy in a forest hike, Pinterest’s Summer 2025 Trend Report is a call to shift priorities. More than ever, travel is becoming about how you feel—not just what you see. And the trends show that millions are ready to trade the constant ping of notifications for birdsong, book pages, and breathtaking views.
So, if you’re still scrolling for ideas, consider logging off, lacing up your hiking boots, and heading to a place where the Wi-Fi is weak but the connection to the world is stronger than ever.
