Hyatt Regency Times Square opens on Broadway, introducing a spectacular new chapter in Manhattan hospitality with a dramatic multi-million-dollar transformation. Positioned at 1605 Broadway, this hotel is more than just a place to stay—it’s an immersive New York experience that brings travelers into the heart of the city’s dazzling theater district.
With a blend of thoughtful design, local culture, and modern convenience, the Hyatt Regency Times Square promises to redefine expectations for visitors to one of the world’s most iconic destinations.
Designed to be a destination in its own right, the hotel seamlessly integrates the spirit of Broadway with Hyatt’s signature approach to comfort and service. The result is a property that caters to both business and leisure travelers while offering an authentic taste of the city’s energy and artistry. As part of the World of Hyatt portfolio, it joins nearly 30 Hyatt hotels across New York City, reinforcing the brand’s commitment to delivering unique, place-inspired experiences for every guest.
A Grand Entrance on Broadway
First impressions matter, and Hyatt Regency Times Square delivers with a striking porte cochere that sets the tone for what lies inside. Guests arriving at the hotel are welcomed into a soaring two-story lobby bathed in natural light from a glass atrium that overlooks the brilliant lights of 48th Street and Broadway. The lobby is designed with versatility in mind, offering spaces for socializing, working, dining, or simply relaxing in the heart of Midtown Manhattan.
Upon entering, visitors are surrounded by a sophisticated yet inviting aesthetic featuring warm-wood finishes, stone-clad columns, bronze accents, and residential-style furnishings. The design pays homage to Broadway itself through colorful, translucent disks inspired by theater marquees that hang from the ceiling and appear throughout the property. This fusion of functionality and artistry creates a seamless experience that is at once welcoming and evocative of New York’s rich cultural heritage.
The transformation of this 795-room hotel was overseen by Highgate’s design and construction group, Lucid, in collaboration with Gensler and Hyatt. Their goal was to deliver a property that feels both grand and personal, capable of hosting thousands of guests while still offering intimate, human-scale moments throughout the building. The result is a space that lives up to its high-profile location and the expectations of travelers from around the world.
Exceptional Rooms with Iconic Views
The Hyatt Regency Times Square is home to 795 bright, spacious guestrooms and suites designed with both beauty and practicality in mind. Each room features oversized windows that flood the space with natural light and frame breathtaking views of the New York City skyline. Whether looking toward Times Square’s neon glow or the Hudson River’s quiet expanse, guests can appreciate the city’s diverse character from the privacy of their own rooms.
Design details reinforce a sense of timeless sophistication while ensuring maximum comfort. Channel-inspired tufted headboards and marble-topped nightstands lend a luxurious touch, while built-in millwork with stone surfaces provides ample storage for extended stays. Guests will find well-appointed sofas and tables that enable them to work or lounge comfortably, along with blackout curtains and built-in reading lights that ensure restful sleep in the city that famously never sleeps.
For those seeking the ultimate Manhattan experience, the hotel offers a 969-square-foot penthouse suite with sweeping views stretching from Times Square to the Hudson River. This grand accommodation can even be expanded by connecting with two additional guestrooms, making it ideal for families, VIPs, or anyone looking to turn a visit into an unforgettable event.
In collaboration with MAMMA MIA!, returning to Broadway August 2, the hotel offers a musical-inspired Greek isle-themed room, providing an immersive experience for theater and film fans alike and deepens the hotel’s connection to the Broadway community.
The spacious lobby features a restaurant rooted in thoughtful hospitality, creating a seamless transition from a daytime cafe to an elevated evening lounge overlooking the lights of 48th Street. The morning grab-and-go market, Cue 48, located adjacent to the hotel’s atrium, offers a delicious breakfast inspired by NYC classics such as the bacon, egg and cheese and a specialty coffee program with offerings such as lattes, cold brews and espressos. A lively lounge will debut shortly after the hotel’s opening and will feature artisanal craft cocktails and shareable plates.
As one of the largest hotel fitness centers in Manhattan, the hotel’s gym is home to a wide array of cardio and strength training equipment. Hyatt Regency Times Square will entice guests to stick to their fitness routines during travel and health-conscious food and beverage offerings will be available at the lobby restaurant to complement busy lifestyles.
At the base of the newly reimagined Hyatt Regency Times Square is one of the most extraordinary commercial opportunities in Manhattan: 290,000 square feet of modern commercial space being marketed by CBRE. Each floor offers vast, column-free zones, giving buyers the freedom to design, build, and scale to meet their unique needs. With multiple private entrance opportunities, world-class signage visibility, unmatched transit options, access to outdoor terraces, and a 795-room hotel just an elevator ride away, the new Hyatt Regency Times Square is truly where business meets Broadway.
Hyatt Regency Times Square joins the nearly 30 Hyatt properties in New York City. It’s the newest hotel to join the World of Hyatt family after Hotel Seville Nomad, part of The Unbound Collection by Hyatt, who became part of World of Hyatt in April.
Hyatt Regency Times Square is now open with rates starting at $349++/night.
