Madrid’s ever-evolving hospitality landscape continues to diversify as Sercotel Hotel Group unveils its newest addition—Sercotel de los Reyes. Situated in the dynamic business zone of San Sebastián de los Reyes, the hotel arrives at a time when demand for smart, sustainable accommodations is accelerating across Spain’s capital region.
This marks the 11th hotel by Sercotel in the Madrid area and the 85th across Spain and Andorra, cementing the group’s steady growth in urban business travel markets. With direct management and a focus on technology, comfort, and convenience, Sercotel de los Reyes is tailored to the modern traveler who blends work and rest in equal measure.
Designed for Business, Built for Comfort
Strategic Location for Corporate Travelers
Located at Plaza de Ciudad Real No. 2 in San Sebastián de los Reyes, the hotel sits just off exit 19 of the A-1 highway. Its proximity to critical hubs—including Adolfo Suárez Madrid-Barajas Airport, IFEMA trade fair center, and Circuito del Jarama—offers significant advantages to executives and event attendees seeking seamless access throughout the city.
This positioning is no coincidence. Madrid continues to emerge as a premier destination for meetings, incentives, conferences, and exhibitions (MICE). The hotel’s strategic placement ensures it can support not only overnight business travelers but also groups participating in large-scale corporate events.
Modern Rooms for the Multifaceted Guest
Sercotel de los Reyes offers 72 rooms designed with versatility in mind. The design fuses a clean, contemporary aesthetic with warmth and practical features to support productivity and rest. The accommodations include:
- Individual rooms: Quiet and optimized for professionals who prioritize concentration and remote work capability.
- Double rooms: Spacious and ideal for solo travelers seeking extra comfort or for partners sharing a trip.
- Rooms with twin beds or sofa beds: Designed with flexibility for work teams or group travelers.
Across all room types, guests can expect functional furniture, soundproofing, and high-speed WiFi—features that cater to the dual nature of today’s business-leisure traveler.
Comprehensive Services for Work and Well-being
Beyond accommodations, the hotel has invested in creating an environment where work and leisure can coexist without compromise. Services include:
- Underground parking with charging points for electric vehicles
- Flexible early check-in and late check-out options
- Complimentary high-speed WiFi throughout the building
- A full-service breakfast buffet, bar, and in-house restaurant
For corporate needs, the hotel offers two fully equipped meeting rooms with projectors, screens, audio systems, and optional catering services. These spaces cater to a range of uses—from board meetings to product presentations and team training sessions.
The launch of Sercotel de los Reyes supports the brand’s ongoing growth strategy across Spain and Andorra. As the 52nd property under direct management, the hotel strengthens Sercotel’s foothold in the Iberian Peninsula’s business travel segment.
Francisco Marco, Sercotel’s Director of Expansion, stated, “The opening of the Sercotel de los Reyes in Madrid is a reflection of our confidence in the dynamism of the Spanish market, particularly in a strategic territory like the capital. It allows us to reaffirm our commitment to the guest by offering lodging solutions that meet today’s expectations while also looking ahead in terms of sustainability and technology.”
According to company forecasts, the hotel is expected to achieve an average occupancy rate of 80% during its first year. This projection reflects the resilience and evolution of Madrid’s hospitality sector as it continues to rebound and innovate in a post-pandemic travel environment.
Sercotel’s Vision for Urban Business Travel
Sercotel Hotel Group, part of Grupo Corporativo Landon and led by José Rodríguez Pousa, operates more than 80 properties in various formats, including lease, management, and franchise. The addition of Sercotel de los Reyes reflects its ambition to serve a new era of urban travelers who expect seamless digital amenities, business-ready infrastructure, and a comfortable ambiance.
With several other projects under construction, Sercotel is investing in a future where city hotels play a key role in the lifestyle of mobile professionals, hybrid workers, and international conference participants. As Madrid grows in importance on the global stage, Sercotel positions itself as a reliable partner for business travelers who value quality, flexibility, and innovation.
