AirAsia has officially launched its partnership with HYROX APAC, marking a collaboration that brings together fitness, lifestyle and travel to connect communities across Asean and beyond.
Built on a shared belief in inclusivity, accessibility and the power of community, the partnership reflects AirAsia and HYROX’s commitment to supporting the region’s rapidly growing fitness movement. The collaboration enables HYROX athletes, participants and fans to travel seamlessly to key host cities, turning travel into an enabler of meaningful experiences and shared ambition.
HYROX is a global ecosystem of events, training, and coaching designed to inspire and impact 100 million lives. Built around a unique race format of 8 x 1 km runs and 8 workout stations, HYROX has established the gold standard in fitness competition and is driving toward Olympic recognition.
What the partnership brings
Spanning more than 15 cities across Asia Pacific, the partnership is expected to connect a growing HYROX community, with over 250,000 athletes anticipated in 2026.
The AirAsia-HYROX partnership aligns with the continued rise of sports and lifestyle travel, positioning both brands at the intersection of fitness, community and mobility. United by a shared mission to empower communities and make meaningful experiences more accessible, AirAsia and HYROX aim to inspire purposeful travel across the region.
Under the partnership, AirAsia and HYROX will launch a series of community-driven initiatives and on-ground activations beyond race day, engaging the fitness community and highlighting travel for active lifestyles. AirAsia is also teaming up with selected HYROX Training Club gyms to stay close to the HYROX community.
Key focus markets include Osaka (Japan), Bangkok, Singapore, Hong Kong, Incheon (South Korea) and more with additional destinations across the region to be supported under the partnership.
All participants registered for selected HYROX races partnered with AirAsia in 2026, will also receive an exclusive 10% discount on flights within a designated period during their initial registration (with HYROX), making it easier for them to focus on the race and enjoy the full experience.
Aircraft with special livery
During the official announcement event, AirAsia and HYROX also unveiled a special co-branded aircraft livery themed ‘Keep Moving, Keep Rising’, marking the start of an exciting collaboration between the two brands.
More than a partnership milestone, the livery reflects a shared belief in movement, progress and the power of travel to connect and inspire fitness communities across and beyond Asean.
Busy 2026 calendar
The 2026 HYROX calendar will see the first HYROX in Singapore this year, with AirAsia stepping in as the Official Airline Partner for HYROX APAC. This event will take place from 3 to 5 April 2026 at the National Stadium Singapore.
Beyond these milestones, AirAsia will continue to play a key role throughout the 2026 season, supporting additional HYROX events through integrated travel experiences and community-focused initiatives to be announced later this year, reinforcing the shared commitment to connecting fitness communities across borders.
HYROX has built a strong following globally through its mass-participation fitness races, attracting a diverse community of athletes and fitness enthusiasts. Across Asia Pacific, HYROX has staged events in 10 cities, drawing over 196,000 participants to date, reflecting the region’s growing appetite for fitness, wellness and experiential sports.
Further details on upcoming HYROX races can refer here.
