EL AL appoints APG as GSA in Singapore, marking a significant move to expand its reach and strengthen sales capabilities in Southeast Asia. The collaboration, announced in Paris in August 2025, positions APG as the exclusive General Sales Agent for EL AL Israel Airlines in the Singapore market.
This partnership underscores EL AL’s intent to grow its global footprint and leverage local expertise for better market penetration. With Singapore being a key aviation hub in Asia, this alliance aims to offer enhanced connectivity and services to travelers while reinforcing EL AL’s commitment to international growth.
Driving Regional Sales and Marketing for EL AL
Under this agreement, APG will be responsible for the promotion and sales of EL AL’s flights and services throughout Singapore. The goal is to improve brand visibility, build stronger travel trade relationships, and increase bookings to and from Israel via Singapore-based travel partners.
APG’s extensive experience in global airline distribution makes it a strategic fit for EL AL’s expansion objectives. The network will provide the airline with dedicated support in market analysis, agent outreach, and customized sales strategies that align with EL AL’s growth targets.
Sandrine de Saint Sauveur, President & CEO of APG Inc., expressed confidence in the collaboration: “We are delighted to be chosen by EL AL Israel Airlines as their GSA in Singapore. This partnership is a testament to our expertise and dedication in the aviation industry. We look forward to leveraging our local market knowledge and global reach to support EL AL’s growth in Singapore.”
