Etihad Airways, the flagship carrier of the United Arab Emirates, announced its role as the official sponsor of the Chennai Super Kings, a premier cricket team.
This collaboration was unveiled in a grand ceremony in Chennai, the team’s home city, drawing an excited crowd of 2,000 fans.
The reveal event at Kalaivanar Arangam was a spectacle, with Chennai Super Kings players and Etihad’s cabin crew presenting the new team jerseys adorned with the Etihad logo. This partnership signifies Etihad’s commitment to enhancing fan experiences through various promotions and activities during the cricket season.
Etihad’s support will be visible in Chennai Super Kings’ games and events, featuring prominently on the players’ jerseys. The airline plans to engage fans with interactive activities and offer exclusive deals to the team’s supporters.
Arik De, Etihad Airways’ Chief Revenue and Commercial Officer, shared his enthusiasm about joining forces with the Chennai Super Kings. He emphasized the unity and shared values between cricket fans, the team, and Etihad, aiming to create memorable experiences and strengthen connections within the cricket community.
Kasi Viswanathan, CEO of Chennai Super Kings, expressed confidence in the partnership with Etihad Airways. He highlighted the global benefits and shared commitment to excellence and success that this collaboration brings to the team and its fans.
The partnership promises an array of exciting initiatives, fan engagements, and unique experiences, aiming to transform sports sponsorships and leave a lasting impact on the global stage. This alliance underscores Etihad’s investment in the Indian market and its efforts to connect with India’s diverse communities through superior travel experiences and cricket’s widespread appeal.
Etihad Airways offers 165 weekly flights to 10 Indian cities, enhancing connectivity to over 70 destinations globally. The airline has also expanded its services in India with new routes and increased flight frequencies, demonstrating its dedication to the Indian market.
Following the announcement of Bollywood star Katrina Kaif as its brand ambassador, Etihad’s partnership with the Chennai Super Kings further strengthens its engagement with Indian audiences, blending cricket’s excitement with Bollywood’s charm.
