Few stories have captured the imagination of travelers quite like Harry Potter, and now that sense of wonder is taking flight. LATAM Airlines has announced a yearlong partnership with Warner Bros. Discovery Chile to bring the wizarding world aboard its aircraft in celebration of the saga’s 25th anniversary in 2026.
The collaboration, launched on November 12, 2025, transforms selected LATAM flights into immersive experiences inspired by Hogwarts. The initiative combines aviation, entertainment, and nostalgia, inviting passengers to step into a themed journey designed around one of cinema’s most beloved franchises. It marks a first for the region’s aviation sector, blending air travel with the creative universe of Harry Potter in a series of special aircraft, in-flight features, and fan activations that will continue throughout the next 12 months.
Magic in the skies
The first aircraft to receive the magical makeover is a Boeing 787-9, followed by an Airbus A320, both decorated with emblematic illustrations from the Harry Potter films. According to LATAM, the planes will operate on both international and domestic routes, turning each journey into a themed experience and offering a visual treat for travelers and plane spotters across Latin America. The campaign, created and produced in Chile before expanding regionally, is accompanied by a television commercial made with WBD Ad Sales inviting passengers to “discover the magic of flying with LATAM.”
Central to the initiative is LATAM Play, the airline’s inflight entertainment and connectivity platform, which now includes the complete Harry Potter film series along with special behind-the-scenes features and themed content. On wide-body aircraft, passengers can access LATAM Play through individual seatback screens, while narrow-body flights allow streaming on personal devices connected to play.latam.com. The platform, already the largest onboard entertainment catalog in South America, offers more than 300 movies, 1,000 television episodes, and 800 music albums from major streaming partners such as Disney+, HBO Max, and Paramount+.
Paulo Miranda, Vice President of Customers at LATAM Airlines Group, said the partnership blends creativity and connection. “Harry Potter is a story that has marked entire generations around the world. We are excited to present this alliance that turns the flight experience into a unique and memorable journey for our customers,” said Paulo Miranda. “At LATAM we want to connect people not only with destinations, but also with the stories that inspire them.”
A celebration of storytelling and travel
The alliance coincides with the 25th anniversary of Harry Potter and the Philosopher’s Stone, the first film in the series, released in 2001. During the 12-month campaign, LATAM will offer themed onboard experiences on selected flights, featuring special cabin décor, collectible merchandise, and catering inspired by the wizarding world. The airline said these features aim to immerse passengers in the magic of the franchise while celebrating a milestone that continues to resonate across generations.
Pablo Greco, Vice President of Ad Sales for the Andean Region at Warner Bros. Discovery, said the collaboration showcases the creativity of Latin American production teams. “Expanding the universe of a global icon like Harry Potter alongside LATAM fills us with enthusiasm,” said Pablo Greco. “At Warner Bros. Discovery, we constantly seek creative ways to integrate our franchises into daily experiences and delight fans in new and surprising ways. This project, created and produced in Chile and now expanding regionally, demonstrates the potential of our brands to forge meaningful connections in innovative contexts.”
The partnership also extends beyond the cabin. LATAM will host contests and special activations in airports and on social media, offering fans the chance to win themed flights, exclusive experiences, and official Harry Potter merchandise. These events aim to engage travelers before and after their journeys, transforming airports into stages for shared enthusiasm and storytelling.
For aviation enthusiasts, the themed aircraft have already become a focus of attention. Plane spotters have begun sharing images of the Boeing 787-9 and Airbus A320 with their distinctive liveries using the hashtag #LATAMHarryPotter. The airline has hinted at further surprises as the celebration continues, keeping passengers and fans engaged as the 25th anniversary year approaches.
By merging storytelling and travel, the partnership illustrates how airlines are reimagining passenger experience through creativity and culture. LATAM’s collaboration with Warner Bros. Discovery not only honors one of cinema’s most enduring sagas but also reflects a wider trend in aviation — transforming the act of flying into a space for imagination, nostalgia, and connection. For many travelers across Latin America, the journey to their next destination may now begin with a touch of magic.
More information about the Harry Potter-themed campaign is available on the official LATAM Airlines website.
The initiative follows a growing trend of airlines partnering with global entertainment brands to enhance passenger experience. Throughout the years, several carriers introduced aircraft inspired by popular franchises and animated icons.
