The International Association of Fairs and Expositions (IAFE) has released new findings detailing the substantial economic contributions of fairs and fairgrounds across the United States.
Based on a national study conducted in partnership with Johnson Consulting and completed earlier this year, the data reveal that fairs attracted nearly 220 million visitors in 2024 and generated a total economic impact of $51.9 billion nationwide.
The study, which compiled responses from more than 500 fairs and 9 state-level associations—totaling nearly 1,400 fairgrounds—highlights the critical role these events play in supporting employment, tourism, and state tax revenues. The research provides a comprehensive snapshot of how fairs contribute to local economies through hotel stays, dining, transportation, and ongoing job creation.
Key Economic Contributions from Fairs and Fairgrounds
According to the IAFE report, U.S. fairs and events hosted at fairgrounds supported 393,000 ongoing jobs in 2024 and produced $17.6 billion in wages. Visitors accounted for 2.8 million hotel room nights and contributed $1.3 billion in state sales and lodging tax revenues. Approximately 64.8% of the U.S. population attended a fair or fairground event over the past year.
When isolating data specific to fairs alone, the study found that 97.9 million people—roughly 28.8% of the national population—attended fairs. These events generated $30 billion in economic activity, supported 230,000 jobs, and accounted for $10.2 billion in wages and $760.9 million in state tax revenue.
“For more than 250 years, fairs have been a vital part of their communities. This study shows that they are an economic driver in communities of all sizes across the nation,” said David Grindle, President and CEO of the International Association of Fairs and Expositions.
Data Collection and Methodology
To gather data for the 2025 Economic Impact Study, the IAFE invited all U.S. fairs—regardless of size or membership status—to complete a free online survey. Participants reported metrics such as attendance, revenue, and applicable sales and lodging tax rates. Johnson Consulting conducted the analysis and delivered a final report to IAFE members in mid-2025.
Partner organizations involved in the study included the Outdoor Amusement Business Association (OABA), the Iowa State Fair, and the Eastern States Exposition. Although comprehensive, the study does not include data from carnival operations or concessions, meaning total economic contributions could be even higher.
Reinvestment into Local Communities
As not-for-profit entities, many fairs reinvest a portion of their revenue into local initiatives. According to the report, funds generated often support scholarships, grants, agricultural education, and community programs. This aspect underscores the role of fairs not only as economic engines but also as platforms for regional development and civic engagement.
The IAFE hopes the findings will help fair organizers advocate for continued support at the local and state levels, especially as many fairgrounds serve as year-round event spaces, emergency shelters, and hubs of cultural exchange. The full report is available to IAFE members and contributing partners.
The IAFE, founded in 1885, continues to serve more than 1,100 members involved in fairs, shows, and exhibitions across North America and beyond. Its mission includes promoting agricultural education, economic development, and cultural preservation through the support of fair-related events and infrastructure.
