Madrid recorded 948,396 visitors in July 2025, up 1.8% from the same month in 2024, according to data from the National Statistics Institute (INE). The city also registered 1,828,899 overnight stays, a 0.5% increase, with international travelers driving the growth.
Foreign visitors rose 10.1% to 581,584, marking the highest figure on record for July, while their overnight stays climbed 8.2% to 1,262,701 nights. International travelers accounted for 61.3% of total arrivals and 69% of all overnight stays, underscoring Madrid’s reliance on global demand during the summer peak.
Strong performance from the Americas
The United States remained the leading source market, sending 106,357 visitors to Madrid in July, an 11.9% year-on-year increase. Travelers from the United States generated 238,373 overnight stays, up 10.8%. Mexico followed with 43,528 arrivals (+10.6%) and 101,967 overnight stays (+9.2%).
Italy and the United Kingdom also contributed significantly, with 30,899 and 28,096 visitors respectively, both recording growth compared to 2024. Among long-haul markets, Argentina and Brazil showed the strongest gains, with arrivals up 28.4% and 27.6%. Argentina produced 51,751 overnight stays, while Brazil accounted for 47,386, reflecting double-digit increases.
In total, markets from the Americas represented nearly half—49.3%—of all international arrivals to Madrid in July. Their share of overnight stays was even higher at 53.7%, highlighting the importance of long-haul travelers for the city’s hospitality sector.
Economic impact and hotel sector growth
The average stay in Madrid reached 2.04 nights per traveler in July, compared to 2.01 a year earlier. International tourists stayed longer, averaging 2.3 nights, while domestic travelers stayed 1.69 nights. Hotel room occupancy reached 70.7% during the month.
Employment in Madrid’s hotel sector rose 7.6% year-on-year in July, reaching 14,364 workers. City officials highlighted tourism’s role in generating quality jobs and reducing seasonality. “These figures confirm that Madrid has become a benchmark destination during the summer, thanks to the diversification of its international source markets,” said Almudena Maíllo, Madrid’s Delegate for Tourism. She added that strong demand from the United States, Mexico, Argentina and Brazil reflects “the capital’s appeal as a quality tourist destination.”
Connectivity and international events
Adolfo Suárez Madrid-Barajas Airport recorded 6,170,130 passengers in July, the highest figure in its history, according to AENA. The growth in air traffic supported rising tourist arrivals and reinforced Madrid’s role as a European hub for transatlantic travel.
The city also continues to strengthen its profile as a destination for meetings, incentives, conferences and exhibitions (MICE). From August 29 to September 1, Madrid is hosting more than 26,000 participants for the World Congress of Cardiology and the European Society of Cardiology Congress, one of the largest medical gatherings globally. The event adds to the city’s strategy of balancing leisure tourism with high-value business travel.
With record-breaking international demand, strong transatlantic markets and increased employment, July 2025 positions Madrid as one of Europe’s leading urban destinations during the summer season. Officials say the city’s performance illustrates both resilience and diversification, ensuring tourism continues to drive the capital’s economy year-round.
Top Photo Credit: Unai Huizi Photography / Shutterstock.com
