Holland America Line has launched Blend Bar, the first lipstick blending bar at sea, allowing guests to create personalized lipsticks and glosses while on board. The hands-on experience debuted across seven ships and will expand to the remaining vessels in the fleet by mid-November 2025.
The Blend Bar experience combines personalization, luxury, and creativity for guests seeking more than traditional onboard entertainment. Located within the shipboard retail area, the bar provides a guided session with a beauty consultant to help participants craft a customized lipstick or gloss using a selection of premium pigments, finishes, and flavors.
New Beauty Experience Expands Across the Fleet
Blend Bar is currently available on Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam, and Zaandam. Guests can choose from more than 30 pigments, four finishes—crème, butter, matte, or gloss—and over 20 signature flavors to develop their own product. Each finished item can be named and labeled, with participants receiving a personalized lipstick or gloss and a formula card for future recreations. The custom lipstick or matte formula costs $65, while a gloss is priced at $60.
“Today’s travelers are looking for more than just a vacation — they want exclusive experiences like Blend Bar that feel personal, immersive and meaningful,” said Carole Biencourt, Vice President of Onboard Revenue for Holland America Line. “We’re excited to launch the first lipstick blending bar at sea, where our beauty-loving guests can express themselves and create a unique souvenir of their time on board.”
Personalized Creation and Premium Ingredients
At the Blend Bar, guests can design a one-of-a-kind hue, replicate a discontinued favorite, or create a shade that matches a specific outfit. They can also add shimmer, frost, or iridescent effects for additional dimension. Once the custom formula is finalized, it is melted and poured into a lipstick mold or gloss tube, completing the process. Each product is cruelty-free, vegan, and formulated without parabens, sulfates, phthalates, or GMOs.
Holland America Line emphasizes the quality and safety of its beauty products, which contain antioxidants and SPF for daily sun protection. The brand’s focus on ingredient integrity reflects its broader commitment to wellness and guest satisfaction. The Blend Bar aligns with Holland America’s ongoing strategy to elevate onboard retail and experiential offerings for travelers seeking tailored, memorable activities at sea.
Blend Bar sessions are open to all guests and can be booked individually or for group experiences. The initiative is part of the cruise line’s effort to provide new forms of engagement beyond traditional dining and entertainment. By introducing a beauty-focused program, Holland America Line continues to diversify its appeal to lifestyle-oriented travelers, particularly those interested in self-expression and premium leisure experiences.
Headquartered in Seattle, Holland America Line operates a fleet of mid-sized ships that visit destinations across all seven continents. The company continues to expand its onboard offerings with innovative programs designed to enhance guest experiences and set new standards for cruise entertainment and personalization.
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