Ferrari has unveiled the interior design and announced the name of its first full-electric sports car, Ferrari Luce, marking a major step in the company’s transition toward electrification.
The reveal, hosted in San Francisco, showcased a new interface concept that blends precision-engineered mechanical controls with multifunctional digital displays, offering an early look at how Ferrari plans to redefine the driving experience in the electric era.
The company confirmed that the technology behind the vehicle was first presented in October 2025 at Ferrari’s e-building in Maranello, with the third and final phase of the launch, including the exterior reveal, scheduled to take place in Italy in May 2026. The Luce will become Ferrari’s first fully electric model and introduces a new naming strategy for the brand as it expands into a new segment.
The name “Luce,” meaning light or illumination in Italian, is intended to symbolise what Ferrari described as a philosophy rather than a technology. The company framed electrification as a tool to enable new forms of design, engineering and emotional engagement, positioning the Luce as a blend of Ferrari’s racing heritage with modern lifestyle demands.
The San Francisco event was hosted in collaboration with LoveFrom, the creative collective founded by designers Sir Jony Ive and Marc Newson. LoveFrom has been working with Ferrari for five years across multiple aspects of the Luce project, including materials, ergonomics, interface design and overall user experience.
Ferrari said the collaboration reflects its intention to honour its historic identity while challenging traditional automotive design conventions. LoveFrom was given creative freedom from the outset to define a new design language that remains authentic to Ferrari while adapting to the expectations of a digital and electric future.
The interior of the Ferrari Luce has been conceived as a single, simplified volume designed to create a calm and focused driving environment. Hardware and software have been developed together so that physical controls and digital displays function as a unified system. Key components such as the binnacle, control panel and central console are organised clearly around driver inputs and visual outputs.
Ferrari explained that rather than replacing physical controls with screens alone, the design combines tactile mechanical buttons, toggles and dials with high-resolution digital interfaces. The goal is to preserve the emotional connection drivers associate with Ferrari vehicles while introducing intuitive digital interaction.
During development, LoveFrom worked closely with Ferrari’s Styling Centre to ensure the concepts met functional requirements and production constraints for a road-legal sports car. Every element was refined to its simplest form, focusing on usability, craftsmanship and long-term durability.
Material selection played a central role in shaping the interior’s character. The designers embraced aluminium for its strength and ability to be precisely machined, using 100% recycled aluminium alloy formed from solid billets with advanced CNC technology. The metal is treated through an anodisation process that enhances surface durability while delivering a refined, long-lasting finish.
Glass surfaces throughout the cabin were developed to be highly resistant to scratches while maintaining clarity and visibility, reinforcing Ferrari’s emphasis on both performance and everyday usability. According to the company, each material was chosen not only for its luxury feel but also for authenticity and longevity.
Ferrari said production processes were engineered to ensure that every component presents its material in what it described as its “most noble form,” combining modern manufacturing techniques with traditional craftsmanship. The aim is to deliver an interior that feels both contemporary and timeless.
The Luce’s interior concept is intended to offer Ferrari customers a new kind of experience, one that balances simplicity with performance-driven focus. While no performance figures or pricing details have yet been released, Ferrari positioned the Luce as a major addition to its line-up rather than a niche electric experiment.
With the exterior reveal planned for May 2026, the interior presentation represents the second stage of a phased launch strategy designed to introduce the technology, design philosophy and overall identity of the vehicle before the full car is shown.
Ferrari framed the Luce as a symbol of how the brand plans to navigate the future of high-performance mobility, combining its historic values with evolving expectations around sustainability, digital interaction and electric power. The company said the project reflects its ambition to continue leading rather than following shifts in the automotive industry.
Photo & Video credit: Ferrari
