IHG Hotels & Resorts has signed six new voco hotels in Mexico through a partnership with Alliance Hotels, the company announced on 9 September 2025.
The conversions, scheduled to open in 2027, will add 848 rooms across six key commercial cities: Cancun, Guadalajara, Ciudad Juarez, San Luis Potosi, Torreon, and Nuevo Laredo. The agreement supports IHG’s strategy to expand its premium voco hotels brand in high-demand markets through conversions and renovations.
Each property will undergo significant upgrades to incorporate the brand’s hallmark features, including vibrant social areas, warm service, and locally inspired design. The new locations will target business and mixed-purpose travelers in urban centers with high commercial activity. The deal strengthens voco hotels’ footprint in Mexico, which currently includes four open and five pipeline properties.
Strategic Growth Through Conversions
The signed properties reflect voco hotels’ positioning as a fast-growing upscale conversion brand. IHG reports that conversions accounted for 57% of its global room openings in the first half of 2025, with voco hotels leading expansion through flexible brand standards and fast onboarding. Globally, the brand has 102 properties in the pipeline.
“As a destination for travelers seeking high-quality, personality-rich stays, Mexico is an ideal fit for the voco hotels brand,” said Paul Adan, SVP of Development for Mexico, Latin America & the Caribbean at IHG. “The signing of six new hotels marks a significant step in the brand’s regional growth and our ability to offer greater choice nationwide.”
Alliance Hotels said the collaboration offers a strategic advantage in competitive markets. “Our collaboration with IHG combines our local expertise with the voco brand’s distinctive style and the benefits of a trusted global platform,” the company stated. The partnership will grant access to IHG’s global distribution engine, technology systems, and the IHG One Rewards loyalty network.
City Highlights and Property Features
- voco Guadalajara Expo Area – Directly across from Expo Guadalajara and a short walk from restaurants, shopping and entertainment, this 163-room property is perfectly positioned to serve meetings, conferences and event guests. Meeting rooms, a business center and a blend of regional and international cuisine cater to those traveling for work, leisure or a mix of both.
- voco Cancun – This property will feature 160 rooms with lagoon views, versatile meeting spaces and wellness areas, constituting a business-focused alternative within the city’s bustling hotel district. voco Cancun will cater to corporate travelers through easy access to the airport, government districts and downtown.
- voco Nuevo Laredo – Conveniently located near the Laredo, Texas international bridge and a host of major ports, voco Nuevo Laredo welcomes business and leisure travelers alike. The hotel’s 120 well-appointed rooms and meeting spaces accommodate visitors engaged in logistics, freight, manufacturing, cross-border trade and commerce activities.
- voco Torreon – Strategically located to serve the city’s automotive, agro-industrial, and textile sectors in the renowned Comarca Lagunera area, voco Torreon will feature 124 comfortable guest rooms equipped with highly functional workspaces, multiple meeting rooms, and a full-service restaurant and bar.
- voco San Luis Potosi – In the heart of a leading automotive manufacturing hub, the 135-room property is centrally located and offers strong appeal for international corporate travelers due to its proximity to the area’s top industrial parks and commercial centers.
- voco Ciudad Juarez – The 146-room hotel is situated in a key binational and industrial corridor and in proximity to the U.S. Consulate, welcoming manufacturing, logistics and government travelers through business-focused amenities.
Brand Momentum in Latin America
IHG’s voco brand continues to expand across Latin America as part of its broader strategy to diversify offerings and grow market presence through strategic conversions. The six-property signing in Mexico strengthens its foothold in the region and reflects increasing owner demand for upscale, flexible branding options.
