IBTM @ ATM will return to the Arabian Travel Market (ATM) in 2026, taking place from 4–7 May at the Dubai World Trade Centre. The dedicated business events hub will occupy Hall 3, reinforcing the Middle East’s growing role as a global meetings and events destination and underscoring the sector’s rapid expansion across the region.
The announcement follows the success of IBTM @ ATM’s inaugural edition, reflecting continued investment in large-scale venues, infrastructure, and international partnerships. The region’s meetings, incentives, conferences, and exhibitions (MICE) industry is projected to post strong growth, with the UAE market forecast to reach US$9.26 billion by 2030, expanding at a compound annual growth rate (CAGR) of 8.96%. Saudi Arabia’s MICE sector is expected to rise to US$5.33 billion over the same period, at a CAGR of 10.93%.
Regional Growth Strengthens Global Standing
Industry analysts attribute this acceleration to tourism development programs, improved air connectivity, and the region’s increasing appeal as a platform for trade and innovation. The ATM Travel Trends Report 2025, produced with Tourism Economics, forecasts that the Middle East’s share of global corporate travel spending will grow from 2.5% in 2024 to more than 3% by 2030. This growth aligns with steady international demand and ongoing improvements in business travel infrastructure.
“The expansion of IBTM @ ATM reflects the strength and ambition of the Middle East’s business events sector,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “By establishing a platform for global buyers and regional and international suppliers to exchange ideas and form meaningful partnerships, we are contributing to the future of meetings and events, aligning with our 2040 vision.”
According to the Dubai World Trade Centre’s 2024 Economic Impact Assessment, inbound participation remains a major driver of MICE activity. Travel flows between the Gulf Cooperation Council and wider Middle East and North Africa markets continue to strengthen, supported by short-haul connectivity and regional trade integration. Delegates from Europe, South Asia, and the Asia Pacific remain key source markets, while North America and Africa are contributing a growing number of high-value exhibitors and corporate travelers.
Expanding Global Partnerships
The IBTM @ ATM hub will connect association planners, professional conference organisers, corporate buyers, and incentive agencies with destinations, venues, and suppliers focused on world-class business events. A hosted buyer program and pre-scheduled appointments will facilitate targeted networking and business development opportunities.
The 2026 edition will align with ATM’s overarching theme, “Travel 2040: Driving New Frontiers Through Innovation and Technology.” The Business Events Stage at IBTM @ ATM will feature sessions on event evolution, incentive travel transformation, and the integration of new technologies. Roundtable discussions will address inclusive event design and sustainability, while destination showcases will spotlight opportunities across emerging and established markets.
The International Congress and Convention Association (ICCA) will return as the Official Business Events Partner for IBTM @ ATM, curating content for the Business Events Stage and coordinating participation from leading association buyers.
“As the global business events landscape evolves, the Middle East stands out as a powerful hub for growth and innovation,” said Claudia Hall, Exhibition Director of IBTM World. “Through IBTM @ ATM, we’re bringing together international and regional leaders to collaborate, exchange insights, and unlock new opportunities that will define the next decade of meetings and events.”
The 33rd Arabian Travel Market will feature more than 2,800 exhibitors and attract over 55,000 industry professionals from 166 countries. Alongside IBTM @ ATM, the 2026 show will include verticals such as ATM Travel Tech and the Ultra Luxury Lounge, expanding its role as a key global platform for innovation and collaboration across the travel and tourism industry.
