Munich Airport has expanded its fashion retail offering with the opening of four premium brand stores in Terminal 2 near Gates H.
The new lineup includes BOSS, Marc O’Polo, ETON and Luxury Sunglasses, covering a total of 480 square meters. All four shops are operated by eurotrade Flughafen München Handels-GmbH, the airport’s retail subsidiary.
The development aims to enhance the airport’s passenger experience by offering a wider selection of high-end retail options. The expansion brings together international labels known for quality and modern design, positioned to attract both business and leisure travellers moving through one of Europe’s key transport hubs.
Major retail brands strengthen airport presence
At 183 square meters, BOSS is the largest of the four stores and builds on a partnership with Munich Airport that dates back to 1997. “BOSS has been a reliable partner by our side for many years. Since the opening of the first boutique in Terminal 1 in 1997, our collaboration has continuously evolved,” said Sven Zahn, Managing Director of eurotrade Flughafen München Handels-GmbH. “With the new store in Terminal 2, we are continuing this success story and offering our guests a modern shopping experience with international appeal.”
Marc O’Polo now operates a 128 square meter store in the same area. The Scandinavian brand has been a eurotrade partner since 2003 and is repositioning itself within the airport. “The strategic relocation of our store strengthens our presence in one of Europe’s most important transport hubs,” said Dirk Schneider, Chief Sales Officer Marc O’Polo SE. He described the new outlet as a “key fashion destination in the premium-casual segment” offering a relaxed, Scandinavian-inspired retail space.
Scandinavian design and luxury accessories
ETON, the Swedish menswear brand known for high-quality shirts and accessories, has also opened a store in the new Terminal 2 fashion zone. The company, founded in 1928, now offers a wider product range at the airport including knitwear, waistcoats, and blazers. The brand highlights precision tailoring and Scandinavian design as central to its concept.
Completing the new retail group is Luxury Sunglasses, which occupies 50 square meters and features high-end eyewear brands such as Cartier, Tom Ford, Céline, Miu Miu and Saint Laurent. The shop adds an accessories component to the terminal’s luxury fashion mix, aiming to attract international passengers looking for duty-free premium products.
“The expansion of our fashion offering is an important step in further developing the retail experience for our passengers,” said Maria Dahlhaus, Head of Commercial Activities at Munich Airport. “Together with eurotrade and strong partners like BOSS and Marc O’Polo, we offer a shopping experience that combines international brand expertise with an open, modern store design and adds a stylish facet to the travel experience.”
The newly opened stores form part of a broader strategy to enhance passenger services and commercial areas across the airport. Terminal 2 is used primarily by Lufthansa and its Star Alliance partners and handles a high volume of international transit passengers. With these additions, Munich Airport aims to meet growing expectations for retail quality and variety among global travellers.
