Munich Airport is expanding its Chinese Shopping Assistant service across all terminals from April 2026, as flight connections between China and Munich continue to grow. The service, designed for Chinese-speaking passengers travelling to cities such as Shanghai, Beijing, and Hong Kong, will now be available airport-wide for the first time.
Chinese-speaking staff will be deployed not only in Terminal 2 but also in the new Terminal 1 pier, helping passengers with shopping, navigation, and travel-related processes. The expansion follows strong demand for the service, which aims to improve the overall passenger experience through language support and tailored assistance.
The Shopping Assistant service supports travellers with a range of tasks, including answering questions about security checks, customs procedures, and VAT refunds. Staff also help bridge language barriers, making it easier for passengers to navigate the airport and access its retail offerings.
Passengers can use the service on the spot or book assistance in advance via phone during service hours. Munich Airport’s commercial marketing department oversees the initiative and continues to develop new services aimed at enhancing the passenger journey.
“We are delighted to now be able to offer this successful service to our Chinese-speaking guests across all terminals, thereby enhancing their travel experience even further,” said Elke Haeffner, Head of Leasing and Advertising at Munich Airport.
The airport offers a wide range of shopping options, including international luxury brands and travel essentials. Popular stores among Chinese travellers include Tripidi for household goods, as well as BOSS, Moncler, Hilscher Jewelers featuring Rolex, Breitling, and Emporio Armani.
A new luxury bags boutique located in the Terminal 1 pier is also expected to attract strong interest, offering brands such as Longchamp, Aigner, MCM, and Coach. Overall, Munich Airport aims to provide a mix of premium retail, lifestyle products, and high-quality gifts tailored to international travellers.
The expanded service reflects Munich Airport’s broader strategy to adapt to rising passenger flows from China and deliver a more seamless and personalised travel experience across its terminals.
